5 Tips to Boost Your Site’s Conversion Rate Using Images

5 Tips to Boost Your Site’s Conversion Rate Using Images


The images that you place on your website happens to be the storefront for your business. Naturally, the images can be deal-breakers for the audience if not picked and used in the right manner.

People are hardly convinced to buy something until they have seen it. Usually, they strive to touch and hold it. But you cannot facilitate all those things online. So to compensate for all that, it is a must that you use exciting images and interesting photography for bringing the products alive.

It is documented that a bounce rate of around 45-50 percent is generally said to be great. But the percentage enhances in a drastic manner if one visitor leaves the home page and that becomes a problem if you want the visitors to explore your site completely and eventually make a sale.  That is why you need to consider a lot before selecting images as they massively contribute to holding the attention span of the customers while on your site.

Hence there is no denying the fact that image content is very powerful and it is an indispensable tool for making an ordinary website more lucrative for the visitors. So here are some tips to boost your site’s conversion rates using images.

 

  • Consider Emotions – Emotion plays a great role in making people buy from you. If you make them feel just the way they want to, they are more likely to make the purchase. The same rule applies when choosing the images. A positive image brings in an optimistic emotion. It can be a gesture, a smile or an interaction. Emotions are powerful, and they function well. So think about the positive emotions that you want the audience to feel. It can be anything starting from joy or excitement to freedom or happiness. Choose the images specifically portraying these emotions in alignment with your product or service and you will be able to convince your visitors in investing in you.
  • Customise the Images that You Display– Customising the images according to the target market happens to be an added marketing finest method. The age and gender are the market qualities that identify how a person will respond to a certain image. In fact, research has suggested that while viewing the photo of male swimmers’, women focus on the left hand as they search for the wedding band. Not only that, a current eye-monitoring study brought forth that ladies invest their time in text-based information first while the males analyze the account image of the females.
  • Don’t Use Bad Stock Photos – The 90s happen to be a genre of the past now. The web 1.0 has ended. This is the social age of the internet and the way people looked at websites has changed to a great extent. People can tell if you are using the cheesy stock photos or even reusing the good ones in the industry.  Your potential clients will know that you are trying to fool them with people trying to shake hands in suits. So try to avoid it and save the time of being unoriginal totally.
  • Showcase the Customers – The photos are more reliable when they reveal the target client. One of the more substantial image-based conversion strategies is to display the client utilizing the services or the products. It allows the consumer to envision how to make use of the product.  It is an incredibly mental cue. It develops a kind of social recognition that the potential customers can acquire as they think that individuals are currently gladly using those items. Companies showing photos of satisfied and delighted customers are reported to experience more conversions on their landing page for certain products.

 

  • Concentrate on the Customers – If you want a higher rate of conversion, then you should perfect the art of choosing the images. Your prospects are interested in themselves and not your product or service. It is the “me” factor that actually does the trick. So make the audience comfy and show them that they are on the right track. That will open the doors and more people will like your business and buy from you. The pictures that you create should be real and should be professionally made. You should abandon any picture that is used to decorate the site and instead opt for the meaningful ones.

The above are some of the tips that are suggested by the experts of the reputed company in web development in India in order to assist you to head towards the right direction. Marketers must offer customers numerous sights of the product and numerous ways to relate to it. In some contexts, making use of the electronic loupe or the zoom attribute can turn out to be a reliable technique for a great presentation through the images.

So with intelligent images, you can enhance your appeal to the potential customers and win over their hearts that are bound to result in more conversions and sales for you. So pick and choose your website images after proper introspection so that they can achieve what they are meant to and make your website attractive in every possible way.

Author: Usman Raza

Usman Raza is a freelance writer, marketing specialist and co-founder of Usman Digital Media. When not working, he’s probably spending time with his family. Follow him on Facebook @usmanraza40 and Twitter @usmanintrotech.

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