Five Ways CEO’s Can Capitalize from Content

Five Ways CEO’s Can Capitalize from Content

 

 

Five Ways CEO’s Can Capitalize from Content

Because engaged customers bring companies more profitability, it is essential that chief executive officers make sure their sales teams and brand marketers are engaging customers. However, putting out content isn’t necessarily going to lead to more money. CEOs have to find ways to capitalize on issuing content. Instant applications are one way CEOs capitalize on their content.

Use Instant Apps. Instant apps replace landing pages that are more effective in producing conversions and engagement. Because they do not require downloads, customers can move from click to instant content. When the content is moving, they instantly buy. They don’t have to wait for downloads or long checkouts. This is a way CEOs can capture dollars from the content they provide. The key to capitalizing on content is engagement.

Hireright. According to Gallup researchers, corporations are now choosing employees with engagement in mind. When they hire employees, they are looking for those with the skills to engage customers and adapt to the business culture.

They hire for talent, use their strengths, and establish a corporate atmosphere that engages employees and listens to their ideas. These companies also ensure the right managers are matched with the right employees. Taking the time to build the right corporate culture from the beginning is leading to highly engaged customers, which, in turn, translates into customers buying and profitability.

Constant Dialogue Is Key. The engaging customer is a daily process. Long gone are the day’s companies could send a newsletter weekly and expect customer satisfaction and loyalty as a result. While newsletters are still effective for some marketing, they won’t provide much rate of return on your investment. However, when you use social media, chat rooms and surveys, you are keeping in front of your customers. This leads to brand loyalty and more money in your bank. Companies need to listen to customers who are already having conversations about your brands in traditional online channels and on social media.

One Click Options Help. People don’t want long checkout processes. They don’t want to have to put in billing and shipping information and wait for finalization. If you can create a way to purchase your product and service instantly with a one-click option, you will more likely have more people to buy from you. The one-click options make it convenient to buy from you. Amazon has this option, and it is successful. People can purchase from phone, tablet, laptop or computer and be done quickly.

Make Customer Service No. 1 Priority. People want to be valued. If companies value their customers, people are more likely to buy from you. Research shows that how you engage with your customer’s impacts how customers view your brand. More than two-thirds of Americans are willing to spend an average of 13 percent more with companies who they feel provide above-par customer service. When you go above and beyond for the sake of your customers, you will be more profitable. When you listen to their complaints and actually try to change the product or fix the problem, customers will be loyal to your products.

For CEOs to capitalize on their content, they must engage customers and build relationships. Brand loyalty lasts only as long as people are happy. Once they see a problem with your company, they will switch to competitors. Therefore, you want to keep them happy in as many ways as possible.

Author: Usman Raza

Usman Raza is a freelance writer, marketing specialist and co-founder of Usman Digital Media. When not working, he’s probably spending time with his family. Follow him on Facebook @usmanraza40 and Twitter @usmanintrotech.

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